Mr Metz gave a great talk on Cisco's marketing strategy. This is a quick overview from the notes I took during his presentation.

He started out by expressing that he was amazed by work that we're (the nonprofit community) doing. This was in reflection that he is just becoming aware of Web 2.0.

Today I wrote and sent a letter to the Direct Marketing Association. This stops the association from selling my name and information to direct mail houses and to email marketers. You can be removed in two ways. First, you can go to www.dmaconsumers.org and remove yourself. If you do this, they charge you $5. If you send the following letter (your information inserted of course) it is $1.  The District Attorney recommended just stuffing a $1 bill in the envelope even though they request check, money order, or credit card.

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