When you go to a Web site to make a purchase OR you have a Web site that sells, you really want to be (or to make a customer) feel comfortable. Secure Certificates help purchasers, those passing delicate information, feel comfortable.

When secure certificates come from trustworthy sources, they provide a sense of safety. But they can also come from unsafe sources.

When you see the lock in your browser, does it mean you are safe?

NO!

If the certificate is issued from a trusted third party, then you can be assured that your information is being passed along somewhat safely. But not always.

Web 2.0 offers an amazing way to post, collaborate, and engage a user base. The Arts Industry is fertile soil for a potential explosion of Web 2.0 usage. One of my favourite NPT companies, Compumentor, is a leader in the push to promote these kinds of technologies out to Non-profits. I have come to believe that Web 2.0 will become so entwined in the non-profit experience that our community will forget what it was to be stuck in Web 1.0. Those who don't embrace it will find themselves resonating less and less with target communities.