I have written about the basics of search engine optimization and how it applies to Drupal. Techniques like creating a creating a sitemap, using Metatags, and setting up pathauto all will help set up your site to be attractive to search engines. Drupal sites are fairly easy to make SEO friendly.

Back in May I was speaking at the NetSquared conference and I was given the SEO Bible as a gift. I've been thumbing through it and finally have finished reading it.

The book is easy to read and basic concepts are explained thoroughly. The chapters are broken up in such a way that after reading a little bit you can jump right into starting to optimize your site. I do recommend skimming the whole book prior to reading it from the beginning. Read chapter 21 before getting to the rest of the book and starting SEO activities. Chapter 21 covers analyzing success and recommends setting up a baseline before getting on with optimization.

The book dwells pretty heavily on paid techniques to increase your rankings with less of an analysis on working organic strategies like writing excellent tags, metatags, and how best to deal with keyword density. If you are already familiar with SEO techniques, this book is going to come across a little thin.

For those who are novices to SEO, this book is going to be a gem. If you are going to engage in your own optimization it will get you on the right track. If you are going to hire a company for SEO services, it will give you the tools to ask the right questions.

On balance, I think the book is worth buying.