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seo

Drupal 6 SEO - Drupalcamp Colorado

Ben Finklea from Volacci presented SEO optimization for Drupal 6. These are my notes from the presentation. Below that are several videos from his presentation.

Ben started out by underlining that anyone can do Drupal SEO. There are plenty of good modules that you can use to help. There are videos and books that can also help you create a rocking SEO plan.

10 reasons that Drupal is the best platform for SEO

1) Configurable
2) Flexible
3) Stays optimized
4) No duplicate content
5) Clean code
6) Easy to integrate with 3rd party SEO services
7) Fights Spam
8) Allows for landing pages
9) Community Features
10) Thriving Ecosystem

SEO Bible by Jerri L. Ledford

I have written about the basics of search engine optimization and how it applies to Drupal. Techniques like creating a creating a sitemap, using Metatags, and setting up pathauto all will help set up your site to be attractive to search engines. Drupal sites are fairly easy to make SEO friendly.

Drupal Basics-Improving SEO with a Sitemap

There are two main kinds of search engine optimization (SEO)--Off Page and On Page.  Off Page optimization relies on the links you get from others increasing your page rank.

On Page optimization can include:

  • Ensuring that you have unique tiles and meta tags for your different pages and that they reflect the content of the page
  • Using a robots.txt file to prevent search engine bots from indexing pages you don't want them to index
  • Bulleted lists
  • Using "static pages" for each of your pages (pathauto will do this nicely and automatically on your Drupal site)
  • Creating a sitemap for the search engines to access