Grantmaking, at its core, is development of a social group.  Often this manifests itself as a many to one relationship (many applicants and one grantmaker).  Social media can be used to facilitate this relationship, but it can push it to a new and different space.

Grant Applicant Communication is key.  I've been a grant applicant, a grants manager, and the chief architect of grant-making systems.  It is common for grant applicants--particularly new applicants--to have anxiety when it comes to contacting the grants manager.  Lowering barriers is important to getting the best applications as possible.  Granting programs really WANT to give money away.  I was eager to talk to potential applicants and give them advice on how to submit the strongest possible application.  Why?